Google Ads Strategy

AI Max for Search Campaigns: Should You Turn It On?

Google is pushing AI-powered matching and ad creation. Here is when AI Max helps, when it hurts and how to test it safely.

AsadAuthor6 min read
Field notes from Ads With Asad · Google Ads Strategy

Coming soon. This full guide is being written. Want help with this right now? Book a free strategy call and we will look at your account together.

What this guide will cover

  • What AI Max changes in a Search campaign
  • Who benefits and who should wait
  • How to test it without risking your budget
  • The guardrails to set before you switch it on