See the starting point, what changed and how the account reported afterward. Results are specific to the work and period. They are not a promise of future performance.
Showing all 22 case studies.
A Dutch online shop: Performance Max, Search and Shopping campaigns generated 359.78 purchases at €18.09 each from €6.51K in 30 days, a 634.37% actual ROAS.
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A UK online store selling premium locks: Shopping and Performance Max campaigns generated 205.97 purchases and £15.5K in sales from £2.81K in 30 days, a 552% ROAS.
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An online bakery selling custom and ready-made orders. Branded, non-branded and custom-order Search plus an Online Orders Performance Max campaign drove 229.84 purchases and $20.9K in sales from $3.33K in 30 days.
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A UK online store combining YouTube, Performance Max and Shopping: 1.25K purchases and £71.6K in sales from £16.7K in 30 days, a 4.3x return on ad spend.
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A Dutch e-commerce brand: branded and non-branded Google Ads campaigns generated 9.27K conversions worth €331K from €145K in ad spend, a 228.65% actual ROAS.
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A Belgian online store selling teeth whitening kits and electric toothbrushes: Google Ads generated 8.31K conversions at €0.70 each from €5.83K in ad spend.
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A multi-state US auto insurance company: $430K in Google Ads spend, 150K clicks and 1.57K leads tracked in HubSpot in 30 days, at $18.93 per conversion.
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A US telehealth provider: a focused Search campaign turned 639 clicks into 140.48 conversions in 30 days, a 22% conversion rate at $21.16 per conversion.
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A Canadian concrete services company: one Search campaign on CA$50 a day delivered 60 leads (forms, calls and emails) at CA$37.64 each, with a 6.60% click-through rate.
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A home renovation company running Search and Performance Max: 450 clicks became 23 tracked leads at $53.66 each from $1.23K in 30 days.
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A Texas restaurant group with 11 campaigns: 5.55K clicks drove 1.18K conversions worth $22.4K from $6.68K in 30 days, about $5.66 per conversion.
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A Texas mediation firm: one focused Google Ads campaign turned 123 clicks into 23 phone calls and 14 conversions in 30 days from $1.26K in ad spend.
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An Indiana dumpster rental company: a focused Search campaign turned 1.2K impressions into 186 clicks (15.5% CTR) and 9.99 conversions in 30 days from $3.04K.
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A car dealership group selling Kia and other brands: 10M clicks produced 3M conversions at just $0.55 each across Search and Performance Max lead campaigns.
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A local business running a Local Store Visits Performance Max campaign: 439.76 conversions at a 10.52% conversion rate from $4.63K in just 17 days, about $10.53 per conversion.
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A Dutch online store with 31 campaigns: 409K clicks generated €601K in sales at €26.59 per purchase from €345K in ad spend.
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A Dubai holiday home rental company with 46 campaigns: 2.77M clicks generated 23.1K leads at AED 66.63 each, managed with lead-funnel tracking.
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A Dutch signage and advertising company with 7 campaigns: 11.9K clicks at a €1.85 average CPC brought 486 conversions for €22.1K, about €45 per lead.
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A Google Ads account running since 2016 with 20 campaigns: 302K clicks and 4.52M impressions at a $0.40 average CPC. The audit also flagged 7 inactive conversion tags and 10 actions with no recent conversions.
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A brand-new Google Ads account launched from scratch: 375 clicks turned into 22 tracked leads at $73.88 each from $1.63K in the first 30 days.
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A European business running three campaigns across Google Search and cross-network placements: 100K impressions and 1.76K clicks at a €0.81 average CPC for €1.43K.
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A long-running account with 41 campaigns: 407K impressions and 8.91K clicks at €2.16 per click from €19.3K in ad spend.
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