All case studies
E-commerce & Shopping

Google Ads for a Belgian Teeth Whitening Store: 8.31K Conversions at €0.70 Each

A Belgian online store selling teeth whitening kits and electric toothbrushes: Google Ads generated 8.31K conversions at €0.70 each from €5.83K in ad spend.

Google Ads account screenshot: 8.31K Conversions at €0.70 View full size
Google Ads account view: Sep 16, 2020 – May 6, 2024: 6.8K clicks, 8.31K conversions, €0.70 cost per conversion and €5.83K cost across 3 campaigns. (Client details blurred for privacy.)
  • Oral Care / Teeth Whitening E-commerce
  • Belgium
  • 2020 – 2024
8.31KConversions
€0.70Cost / Conv.
6.8KClicks

About the Client

This Belgian e-commerce store sells teeth whitening kits, electric toothbrushes and oral care products. The campaigns target French-language searches such as “blanchiment dentaire”, “brosse à dent électrique” and “kit blanchiment dentaire”, with ad groups built around each product line.

Ads send shoppers straight to the matching product collection. Over the account’s lifetime the campaigns generated 6.8K clicks and 8.31K tracked conversions from €5.83K in ad spend, at just €0.70 per conversion.

01 Step

The Challenge

A small online store needed affordable, high-intent traffic for its teeth whitening and oral care products in a French-speaking market.

02 Step

The Solution

French-language search campaigns with ad groups per product line, ads matched to each product collection, and conversion tracking so budget follows what converts.

03 Step

The Outcome

8.31K conversions from €5.83K in ad spend, at €0.70 per conversion.

Key Results

8.31KConversionsTracked in Google Ads
€0.70Cost / Conv.Very low acquisition cost
6.8KClicksHigh-intent product searches
€5.83KSpendAcross 3 campaigns

Figures and screenshots come from the client's own Google Ads account for the period shown. Results depend on the business, budget and market, so they aren't a guarantee of future performance.

Want Results Like These?

Tell me where your ads are falling short. In a free 30-minute call, I’ll show you the biggest opportunities in your account, with no obligation.

Book Free Strategy Call