Google Ads for a Dutch Online Store: €601K in Sales From 409K Clicks
A Dutch online store with 31 campaigns: 409K clicks generated €601K in sales at €26.59 per purchase from €345K in ad spend.
View full sizeGoogle Ads account view: All time (2019 – 2025): 409K clicks, €345K cost, €601K in purchase value and €26.59 cost per conversion. (Client details blurred for privacy.)
This Dutch e-commerce store sells online across the Netherlands. The account runs 31 campaigns across Shopping, Search and Performance Max, driven by a product feed.
Purchases and revenue are tracked as the main conversions. Over the period shown, the account generated 409K clicks and €601K in sales from €345K in ad spend, at €26.59 per purchase.
01 Step
The Challenge
A growing online store needed its product range in front of Dutch shoppers at scale while tracking every sale.
02 Step
The Solution
A 31-campaign structure across Shopping, Search and Performance Max, product feed management, and purchase-value tracking.
03 Step
The Outcome
€601K in sales from 409K clicks at €26.59 per purchase.
Key Results
€601KSalesTracked purchase value
409KClicksShoppers reached
€26.59Cost / PurchaseAcross 31 campaigns
€345KSpendMulti-year account
Figures and screenshots come from the client's own Google Ads account for the period shown. Results depend on the business, budget and market, so they aren't a guarantee of future performance.
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