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Local Business Lead Generation

Local Performance Max: 439 Conversions at a 10.52% Conversion Rate in 17 Days

A local business running a Local Store Visits Performance Max campaign: 439.76 conversions at a 10.52% conversion rate from $4.63K in just 17 days, about $10.53 per conversion.

Google Ads account screenshot: 10.52% Conversion Rate View full size
Google Ads account view: Jun 1 – 17, 2025: $4.63K cost, 439.76 conversions and a 10.52% conversion rate. (Client details blurred for privacy.)
  • Local Business / Store Visits
  • United States
  • 17 Days
10.52%Conv. Rate
439.76Conversions
$10.53Cost / Conv.

About the Client

This local business wanted more customers through its doors, not just website visits. The account added a Local Store Visits Performance Max campaign alongside its existing campaigns to reach nearby customers across Search, Maps and YouTube.

In the 17-day window shown, the account recorded 439.76 conversions at a 10.52% conversion rate from $4.63K in spend, roughly $10.53 per conversion.

01 Step

The Challenge

The business needed more local customers and foot traffic, with campaigns that reach nearby people wherever they search.

02 Step

The Solution

A Local Store Visits Performance Max campaign connected to the business location, running alongside the existing campaigns, with conversion tracking for local actions.

03 Step

The Outcome

439.76 conversions at a 10.52% conversion rate in 17 days for $4.63K, about $10.53 each.

Key Results

439.76ConversionsIn 17 days
10.52%Conv. Rate1 in 10 clicks converted
$10.53Cost / Conv.Efficient local demand
$4.63KSpend17-day window

Figures and screenshots come from the client's own Google Ads account for the period shown. Results depend on the business, budget and market, so they aren't a guarantee of future performance.

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