Google Ads Account & Tracking Audit: 302K Clicks at $0.40 CPC Over 8 Years
A Google Ads account running since 2016 with 20 campaigns: 302K clicks and 4.52M impressions at a $0.40 average CPC. The audit also flagged 7 inactive conversion tags and 10 actions with no recent conversions.
View full sizeGoogle Ads account view: All time (2016 – 2024): 302K clicks, 4.52M impressions, $0.40 average CPC, $119K cost, plus the conversion tracking status panel. (Client details blurred for privacy.)
This long-running account has advertised on Google since 2016 across 20 campaigns, including a high-volume branded campaign and long-tail single-keyword ad groups. Over the full period it delivered 302K clicks and 4.52M impressions for $119K, an average cost per click of just $0.40.
The conversion tracking review found 7 tags inactive or not properly linked and 10 conversion actions with no recent conversions, the kind of gaps that quietly weaken Smart Bidding and reporting in older accounts.
01 Step
The Challenge
An eight-year-old account with 20 campaigns had grown complex, and conversion tracking had drifted: several tags were inactive and many conversion actions had not recorded anything recently.
02 Step
The Solution
A full audit of campaign performance and the conversion tracking setup, separating strong campaigns (branded at 9.52% CTR) from weak ones and listing every inactive tag and stale conversion action to fix.
03 Step
The Outcome
302K clicks at a $0.40 average CPC over the account’s life, and a clear list of 17 tracking issues to resolve so bidding and reporting rely on accurate data.
Key Results
302KClicksAcross 8 years
$0.40Avg. CPCLow-cost traffic
9.52%Branded CTRTop campaign
17Tracking Issues7 inactive tags, 10 stale actions
Figures and screenshots come from the client's own Google Ads account for the period shown. Results depend on the business, budget and market, so they aren't a guarantee of future performance.
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