YouTube & Performance Max for UK E-Commerce: £71.6K in Sales at 4.3x ROAS in 30 Days
A UK online store combining YouTube, Performance Max and Shopping: 1.25K purchases and £71.6K in sales from £16.7K in 30 days, a 4.3x return on ad spend.
View full sizeGoogle Ads account view: Last 30 days: 1.85M impressions, £16.7K cost, 1.25K purchases and £71.6K in purchase value. (Client details blurred for privacy.)
This UK e-commerce brand runs a full-funnel Google Ads setup: YouTube campaigns for reach, Performance Max for finding new customers, and product-feed driven Shopping campaigns.
Purchases and revenue are tracked as the main conversions. In the 30 days shown, the account reached 1.85M impressions and earned 1.25K purchases worth £71.6K from £16.7K in spend, about 4.3x ROAS.
01 Step
The Challenge
The brand needed to reach new customers at scale while keeping every pound of spend tied to sales.
02 Step
The Solution
A full-funnel setup with YouTube for reach, Performance Max for new customers and Shopping for product searches, plus feed management and purchase tracking.
03 Step
The Outcome
1.25K purchases and £71.6K in sales from £16.7K in 30 days: about 4.3x return on ad spend.
Key Results
£71.6KSalesIn 30 days
4.3xROAS£4.29 back per £1
1.25KPurchasesTracked orders
1.85MImpressionsFull-funnel reach
Figures and screenshots come from the client's own Google Ads account for the period shown. Results depend on the business, budget and market, so they aren't a guarantee of future performance.
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