Google Ads for Car Dealerships: 3M Conversions at $0.55 Each From 10M Clicks
A car dealership group selling Kia and other brands: 10M clicks produced 3M conversions at just $0.55 each across Search and Performance Max lead campaigns.
View full sizeGoogle Ads account view: All time: 10M clicks, 3M conversions, $0.55 cost per conversion and $1.66M cost. (Client details blurred for privacy.)
This car dealership group sells new vehicles including Kia models. The account runs lead-focused Search campaigns for specific models and phone calls, plus Performance Max campaigns for general offers.
Leads, calls and enhanced conversions are tracked. Over the account’s life it delivered 10M clicks and 3M conversions for $1.66M, an average of $0.55 per conversion, with an 88.7% optimization score.
01 Step
The Challenge
A dealership group needed a high volume of car buyer leads and calls across models and offers, at the lowest possible cost per lead.
02 Step
The Solution
Model-specific Search campaigns, phone-call campaigns and Performance Max offer campaigns, with lead and enhanced conversion tracking.
03 Step
The Outcome
3M conversions from 10M clicks at $0.55 each, with an 88.7% optimization score.
Key Results
3MConversionsLeads and calls
$0.55Cost / Conv.Very low cost per action
10MClicksCar buyers reached
88.7%Opt. ScoreWell-maintained account
Figures and screenshots come from the client's own Google Ads account for the period shown. Results depend on the business, budget and market, so they aren't a guarantee of future performance.
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