01 Step
The Challenge
A local dumpster rental company needed to show up when people in its area searched for a dumpster and turn those clicks into rental inquiries.
An Indiana dumpster rental company: a focused Search campaign turned 1.2K impressions into 186 clicks (15.5% CTR) and 9.99 conversions in 30 days from $3.04K.
View full sizeThis dumpster rental company serves homeowners, contractors and businesses across Indiana. People searching for a dumpster usually need one soon, so the account runs a focused Search campaign for dumpster rental searches in the company’s service area, built to turn those searches into quote requests and calls.
Calls and quote requests are tracked as conversions. In the latest 30 days (September 18 – October 17, 2026) the campaign earned 1.2K impressions and 186 clicks, a 15.5% click-through rate, and generated 9.99 conversions from $3.04K in ad spend.
01 Step
A local dumpster rental company needed to show up when people in its area searched for a dumpster and turn those clicks into rental inquiries.
02 Step
One focused Search campaign for dumpster rental searches in the service area, with ads written for urgent, local intent and call and quote tracking.
03 Step
186 clicks at a 15.5% click-through rate and 9.99 conversions in 30 days from $3.04K in ad spend.
Figures and screenshots come from the client's own Google Ads account for the period shown. Results depend on the business, budget and market, so they aren't a guarantee of future performance.
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