Low-Cost Google Ads Traffic: 100K Impressions and 1.76K Clicks at €0.81 CPC
A European business running three campaigns across Google Search and cross-network placements: 100K impressions and 1.76K clicks at a €0.81 average CPC for €1.43K.
View full sizeGoogle Ads account view: All time: 1.76K clicks, 100K impressions, €0.81 average CPC and €1.43K cost, with the network split. (Client details blurred for privacy.)
This European business wanted to put its brand in front of a large, relevant audience on a small budget. The account runs three campaigns split almost evenly between Google Search (48.1% of clicks) and cross-network placements (51.9%).
Over the period shown, the campaigns earned 100K impressions and 1.76K clicks for €1.43K, an average cost per click of €0.81.
01 Step
The Challenge
A limited budget had to deliver as much relevant visibility and traffic as possible.
02 Step
The Solution
Three campaigns balanced between Google Search and cross-network placements, with targeting tuned to keep the cost per click low.
03 Step
The Outcome
100K impressions and 1.76K clicks at a €0.81 average CPC from €1.43K.
Key Results
100KImpressionsBrand visibility
1.76KClicksInterested visitors
€0.81Avg. CPCLow-cost traffic
€1.43KSpendSmall budget
Figures and screenshots come from the client's own Google Ads account for the period shown. Results depend on the business, budget and market, so they aren't a guarantee of future performance.
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