This restaurant serves customers across Lubbock, Clovis, Portales and Levelland. The account runs 11 campaigns: local Search campaigns for each city, Performance Max, a weekly promotion campaign, and Display campaigns that promote the restaurant’s ordering app.
Conversions are tracked with value, so the owners can see what their advertising brings back. In the 30 days shown, 5.55K clicks produced 1.18K conversions worth $22.4K from $6.68K in spend, about 3.4x conversion value for every dollar.
01 Step
The Challenge
A multi-location restaurant needed more orders and visits from people searching nearby, across several Texas towns.
02 Step
The Solution
City-level Search campaigns, Performance Max, a weekly promotion campaign and app-install Display campaigns, with conversion value tracking.
03 Step
The Outcome
1.18K conversions worth $22.4K from $6.68K in 30 days, about $5.66 per conversion.
Key Results
1.18KConversionsIn 30 days
$22.4KConv. ValueAbout 3.4x the ad spend
5.55KClicksLocal customers
$6.68KSpend30-day window
Figures and screenshots come from the client's own Google Ads account for the period shown. Results depend on the business, budget and market, so they aren't a guarantee of future performance.
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