Google Shopping & Performance Max for a UK Lock Store: 552% ROAS and £15.5K in Sales
A UK online store selling premium locks: Shopping and Performance Max campaigns generated 205.97 purchases and £15.5K in sales from £2.81K in 30 days, a 552% ROAS.
View full sizeGoogle Ads account view: Last 30 days: 205.97 purchases, £2.81K cost, £15.5K purchase value and 552.33% actual ROAS. (Client details blurred for privacy.)
This UK e-commerce store sells premium door and security locks. The account runs a best-sellers Shopping campaign alongside Performance Max for its premium lock range, all driven by the product feed.
Purchases and revenue are tracked as the primary conversion. In the 30-day window shown, the store earned 205.97 purchases worth £15.5K from £2.81K in ad spend, an actual ROAS of 552%.
01 Step
The Challenge
The store needed its best-selling locks in front of ready-to-buy shoppers while keeping ad spend profitable.
02 Step
The Solution
A best-sellers Shopping campaign, a Performance Max campaign for the premium range, product feed management in Merchant Center, and purchase-value tracking for ROAS-based bidding.
03 Step
The Outcome
205.97 purchases and £15.5K in sales from £2.81K in 30 days: a 552% return on ad spend.
Key Results
552%ROAS£5.52 back per £1 spent
£15.5KSalesPurchase value in 30 days
205.97PurchasesTracked online orders
£2.81KSpend30-day window
Figures and screenshots come from the client's own Google Ads account for the period shown. Results depend on the business, budget and market, so they aren't a guarantee of future performance.
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